European Road Safety Charter

DriveCam Inc

What are you doing/aiming to do for road safety? 

The majority of road crashes are caused by preventable driver errors. Our activities provide data about specific driving behaviours that cause crashes and collisions. We undertake to use our expertise in the field of driver behavioural change to raise awareness among the European public about the major causes and consequences of dangerous driving.

Over the next three years, we plan to raise awareness among the European public about major causes of accidents and the risks that are linked to dangerous driving by undertaking the following actions:

  1. We will distribute safe driving tips through a fact-based monthly e-newsletter (20,000 subscribers).

    For example, the potential consequences of being too close to the car in front, lack of awareness at intersections, distracted driving, etc., will be illustrated based on the analysis of video material.

  2. On our website, we will create a regularly updated folder providing readers with videos and case studies illustrating the causes and consequences of dangerous driving,
  3. From the case studies, we will compile, once a year for the next three years, a written document specifically listing the major causes of accidents. The outcome will be published on the website and used for a large-scale public relations campaign.
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