The majority of road crashes are caused by preventable driver errors. Our activities provide data about specific driving behaviours that cause crashes and collisions. We undertake to use our expertise in the field of driver behavioural change to raise awareness among the European public about the major causes and consequences of dangerous driving.
Over the next three years, we plan to raise awareness among the European public about major causes of accidents and the risks that are linked to dangerous driving by undertaking the following actions:
For example, the potential consequences of being too close to the car in front, lack of awareness at intersections, distracted driving, etc., will be illustrated based on the analysis of video material.