Ronald McDonald, the loved friend of kids, will teach kids in a fun way, that they must wear their seat belts at all times.
This program will run in all 16 McDonald's restaurants across Cyprus. We will have informative leaflets in the restaurants on a continual basis, and have 1 - 2 shows per week.
Additional messages on road safety will be given out to the parents when this program is run in the McDonald's restaurants: ‘Speed may kill your kids’, etc (In the form of leaflets, magnets or road tax pocket)
We will run this program as well in nurseries and if this is approved by the Ministry of Education, we are willing to run it for the first two grades, at primary schools. This program can also be taught in private schools of Cyprus. We will first target nurseries (children under 7 years old) and approximately we would like to reach 6,000 children.
We aim to reach around 50,000 persons in general.
We will run those programmes in 2009 and renew them for two more years following evaluation.
Nicosia, 13th February 2009