Date
Tuesday, 1 January, 2019 to Thursday, 14 February, 2019
Name of action
Preparation activities (sponsors, online tasks,preparation of the action plan,...)
good practice
Best Young Driver - joint AMZS, PZM and UAB project
Best Young Driver - joint AMZS, PZM and UAB project
The best young driver contest is designed for young drivers 18-24 of age, to promote road safety and young participation of young people in contest to prove themselves and show as that they are not worst drivers, regardless the lack of years of driving experience or kilometres travelled. The contest searches for wide personality, so they need to prove knowledge and skills from six different fields: traffic rules, first aid, driving skills, automotive in general, road safety and vehicles technical knowledge. It is designed in two stages, first is online survey, as qualifications, where best 100 of them (50 boys and 50 girls) qualifies into 10 semi-finals of 10 participants. Practical contest as semi-finals and later on finale of twenty (10 boys and 10 girls) finalists are performed at AMSZ Safe driving centre, with specially designed practical challenges: such as vehicle parking, luggage loading, hidden failures on the vehicle, connecting smart phone using Bluetooth, emergency breaking, driving on slippery surface, first aid real situation, driving thru bent, attaching and driving with trailer, spare wheel change. The contest starts with PR conference with partners/road safety stakeholders and sponsors. Special web page, FB page, Instagram and ,… have been designed and used for communication through whole project. The finale ends with awards ceremony and media coverage, with all important TV and press media. The winners (1 boy and 1 girl) are awarded with use of two sponsor’s vehicles for one year, other 18 finalists also receive valuable sponsors awards.Two famous Slovene vloggers joined advertising of the contest and also published vlogs of the contest on his and her YT channel.
In 2018, following the example of AMZS, a Polish automobile club (PZM) and a Bulgarian automobile club (UAB) also prepared the competition Best young driver. In 2019 also Serbian automobile club (AMSS) will start this project.
2019 October: International: cooperation with PZM, AMSS, UAB as international super-finale organized by AMZS in Slovenia, also FIA cooperation/support
AMZS, PZM and UAB were also awarded together for this projects by the FIA.
If you work together with external partners, list the most important partners and briefly describe their role.
Wide cooperation of national road safety stakeholders - Partners:
- Police (participation in a press conference and on a competition)
- Ministry of Education (promotion)
- National Road Safety Agency (participation in a press conference and on a competition, some of the awards),
- Red Cross (helping us with the execution of certain tasks, promotion)
- National radio “Val 202” (promotion, live reporting from the event, media coverage)
(Specially recognized campaign from the National Road Safety Agency as innovative, interesting and well organized approach/contest)
Sponsors: Insurance company “Sava”, “Petrol” company, Car dealership “Ford”, “Garmin”, “Radenska” beverages (awards)
Links (website, social media, ...)
Attachments
What problem did you address/are you addressing?
The involvement of young drivers and giving them an opportunity to prove themselves, since they are usually stigmatized as unexperienced and irresponsible. We wanted to make road safety participation and education in the form of contest more interesting to invite youngsters into cooperation. Also, thru such an innovative campaign/contest, we wanted to promote our auto-club AMZS and even safe driving centre, since young drivers also need to go through “young drivers training programs”, performed at the safe driving centre, within two years after passing driving exam.
In general, we wanted to add an important value to national road safety activities, we applied to tender of National Road Safety Agency and were awarded co-funding of the contest.
What are your objectives?
Improve road safety among young people
Reduce the number of road accidents caused by young drivers
Educate young drivers
Who was/is your target audience?
Describe the characteristics of your target audience
Young people who have just obtained a driving license or they have it only a few years. They do not have much experience in driving the vehicle, but they are eager to explore, to know, to prove yourself and others, that they are good drivers. They love innovative approaches conntected with online tasks, are active on social networks, they like to socialize with other young people
How many people did you reach/have you reached?
List the actions you carried/are carrying out
Date
Thursday, 14 February, 2019 to Sunday, 24 March, 2019
Name of action
Availability of online tests, application of candidates, promotion of the event through several media channels, ....
Date
Friday, 5 April, 2019 to Thursday, 9 May, 2019
Name of action
5.4. 2019 - 6.4.2019 - semifinals
9.5.2019 final national competition
Date
Thursday, 9 May, 2019 to Thursday, 17 October, 2019
Name of action
Preparation on international final event (together with polish automobile club and bulgarian automobile club), further promotion of the project with ambasadors of safe driving
17. 10. - final international event in Slovenia (AMZS Safe Driving Center)
Is there a plan for continuing these activities in the coming years?
Project has been running for three years in the row, will continue in the next years
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Extensive Media Coverage through whole duration of contest, from qualifications to finale.
3.200 unique participants qualifying, 3.700 participating
Web page and Instagram profile, Web survey tool for qualifications, FB, Instagra, Twitter total reach: 109.671, 106 posts…
Two famous Slovene Vloggers joined advertising of the contest with his vlogs on his/her famous YT channel “Komotar Minuta” (with 26.329 subscribers) and Tjaša Perko
4 thematic videos: introduction/invitation, semifinals, finale, overall contest video,
5 important media-house coverage (RTVSLO, POP TV, Planet TV, Kanla A, Delo…..,): about 60 media articles.
FB, Instagra, Twitter total reach: 109.671, 106 posts…
How did you evaluate/are you evaluating the success of your action?
- questionary among participants
- internal evaluation of each phase of the project
- reach on the social media
- number of online applications
- national statistics on road safety data (acidents)
Who carried/carries out the evaluation activities?
Internal evaluation
When did/will you carry out the evaluation?
Before, after and continuous monitoring