What problem did you address/are you addressing?
The 65-year-old major pedestrians are the group with major risk of death in case of accident. 24,5 % of traffic accidents in the City of Madrid in 2013 was major of 65 years and 2,3 % they have been mortal victims. For what it is considered necessary to warn the pedestrians and drivers on the vulnerability of the seniors. We want to reduce the number of victims for pedestrian accidents in seniors. "Life isn´t in a hurry" is a play directed to warn the senior population, major of 65 years, of the City of Madrid, about the risk of suffer traffic outrages. It is a project of the Local police of Madrid, who departs from the play written by the Official of the Unit of Atestados de Trafico, Antonio J. Gómez Montejano, directed and represented by personnel of the Municipal Police force of Madrid.
What are your objectives?
To awareness the old people, seniors major of 65 years, on the risks of certain conducts in the traffic is not an easy task.
Meet the objectives that the Commission on Sustainable Mobility and Road Safety Congress of Deputies that provides in this regard:
OBJECTIVE 1: Improve education and training of road users
GOAL 7: Protecting the most vulnerable road users, including vulnerable group as people over 65 years.
The Plan sets as one of its goals for Road Safety the decrease by 30% the number of deaths from abuse.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Magazine " Conviviality and Prevention ". It is an external publication that edits the Headquarters of the Local police of Madrid coordinated by the Section of Conviviality and Prevention, who goes to the Residents associations, colleges, AMPAS and associative movement in general with contents related to the conviviality.-http: // twitter.com/policiademadrid- organization of theatrical representations for the persons in charge of the initiative.
How did you evaluate/are you evaluating the success of your action?
The victims' decrease by colliding was verified from the Dpto. of Local police's Statistics of Madrid. In 2014 there was registered a decrease of 44,44 % in the number of deaths for outrages. (The trend it is to continue with these reduced data in 2015). Though it is not the only factor, this activity could have contributed to a large degree for this decrease. The degree of satisfaction expressed by the group which it is directed. The general valuation in the surveys, between 0 and 10, placed finally in 9,2. The follow-up realized with some of the senior ones, verifying that they remember the factors of risk of accident demonstrates his usefulness and efficiency.