MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Not every driver and pedestrian in Baku focus on road safety in general, hence, are little aware of the fact that road safety is a serious problem. Speeding, wrong pedestrian crossing and aggressive driving remain as key problems contributing to road accidents, fatalities in Baku and other cities of Azerbaijan. Hence, these key, striking causes of road safety issues were chosen as a focus of the campaign and the activities were based around these key issues. The initiative was a road safety campaign aimed at both drivers and pedestrians and called “Conscious Citizen”. The objective of the campaign was to promote behavioural changes among drivers and pedestrians by raising awareness on the fact that road safety is a serious problem in Baku and encouraging compliance with road safety rules.
List the actions you carried/are carrying out 
Date 
Wednesday, 1 April, 2015 to Monday, 14 March, 2016
Name of action 

The activities for 3 months included:
3 video clips – One video clip calling for more attention and focus on road safety addressing drivers and pedestrians by the Head of Media of the State Road Police. Specific video clips: 1 for the pedestrians and 1 for the drivers. These video clips were aired on all local TV channels, at the monitors of all Baku city bus stops, big digital billboards throughout the Baku city.
Posters on road safety – 6 different posters on selected key road safety topics aimed at drivers and pedestrians. These posters were placed at bus stops, open air billboards, on public transport buses, lightboxes inside several metro stations, in underground parking lots.
Arranged interviews/messages by key transport agencies/figures (Ministry of Transport, Road Police) addressing the public (drivers, pedestrians) to focus on road safety (selected key messages)
BTL campaign throughout the 3 motnhs, where conscious drivers and pedestrians following road safety rules were awarded with special gifts (e.g. pedestrians crossing on zebra crossings etc.)

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Various end products (interviews, posters, video clips) were publicized using different mediums, like:  Websites of relevant involved agencies (Ministry of Transport, Road Police website) TV & Radio channels Facebook Posters on open air billboards, at the bus stopcs, on the buses Videos on city digital monitors, monitors at the bus stops, on TV channels  Newspapers (press releases etc.) Print publications (maps, flyers) BTL gifts for the ‘conscious’ drivers and pedestrians (“Conscious Citizen”) Targeted Interviews (Media Spokeserson of the Ministry of Transport, State Road Police)
How did you evaluate/are you evaluating the success of your action? 
For this particular project, there was no particular evaluation planned, hence, no method, as it targeted a very big target group of drivers and pedestrians and aimed at getting attention of these groups to the road safety issues. However, with more tailored projects/campaigns in the future evaluation will be made a part of it.