The activities for 3 months included:
3 video clips – One video clip calling for more attention and focus on road safety addressing drivers and pedestrians by the Head of Media of the State Road Police. Specific video clips: 1 for the pedestrians and 1 for the drivers. These video clips were aired on all local TV channels, at the monitors of all Baku city bus stops, big digital billboards throughout the Baku city.
Posters on road safety – 6 different posters on selected key road safety topics aimed at drivers and pedestrians. These posters were placed at bus stops, open air billboards, on public transport buses, lightboxes inside several metro stations, in underground parking lots.
Arranged interviews/messages by key transport agencies/figures (Ministry of Transport, Road Police) addressing the public (drivers, pedestrians) to focus on road safety (selected key messages)
BTL campaign throughout the 3 motnhs, where conscious drivers and pedestrians following road safety rules were awarded with special gifts (e.g. pedestrians crossing on zebra crossings etc.)