MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
The main purpose of the project is prevention of traffic accidents and contribution to create a healthier youth culture and to improve the traffic culture for the benefit and safety of all, by informing and educating adolescents in the traffic law in an interactive and vicarious approach. Driving simulators has shown to be an effective way to teach young people about the consequences of a risky behavior. A physical simulator is, however, expensive and is only available for a limited audience, while a web-based games reaches a wider audience.It is also an important point, that young people through activities and the website content are given the opportunity to reflect on their own behavior in relation to everyone´s safety. Rather than given the “correct” answer in advance.
List the actions you carried/are carrying out 
Date 
Thursday, 1 May, 2014
Name of action 

A digital campaign and activity website addressed to schools and driving schools. And aimed to young people in general. Teachers and parents.
The website contains:
A web based game where the player is exposed to realistic dilemmas in the traffic. Focus on inattention in traffic, affected in traffic and risk-taking.
A corresponding educational presentation designed as an e-paper with news, stories, teaching activities and other.
A documentary film about the story behind a traffic accident. Among other things, where a young man lost his life.
A campaign on social media – YouTube and Facebook – and through municipal traffic networks.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The website is published on the internet; www.godtrafikstil.dk The content is free to use. The website is also promoted through GODA, municipalities in Denmark, and national websites for students and teachers; emu.dk og Materialeplatformen. The films can be seen on YouTube, Vimeo, and Facebook.It has also been promoted in national newspapers.