MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
As part of Johnson & Johnson’s SAFE Fleet global initiative, high risk drivers – determined by their injury, collision and incident records - were given the opportunity to participate in a product called the Virtual Risk Manager (VRM) COACH Telematics Program. The program is designed to help drivers become more aware of their ‘at risk’ driving behaviors including speeding, seatbelt usage, harsh accelerating, braking and cornering. When they hear the audible alert from an in car plub in telematics device that is triggered by a specific behavior, they take a moment to think about how they might have done what they just did differently and then change those habits before they can get them into trouble.
What are your objectives? 
The issues addressed through the creation of the program, included:
1. The use of behavior based telematics technology in a sales environment to encourage safe behind the wheel behaviors without compromising privacy.
2. The creation of online driver and manager coaching reports that enabled drivers and their managers to benchmark aggressive driving behaviors against peer groups.
3. Encouraging Managers and their direct reports to engage in monthly safe driving conversations compared to annual conversations previously.
4. The evolution of a safe driving culture based on the opportunity to identify at-risk driving behaviors pro-actively.
List the actions you carried/are carrying out 
Date 
Saturday, 1 March, 2014
Name of action 

J&J’s Worldwide Fleet Safety organization, secured seed capital from their Risk Management group to fund the pilot across intersted business divisions with J&J in the Americas.
J&J HR/Privacy and Interactive Driving Systems developed Transparency agreements for each driver explain the program seeking their consent/agreement to join.
J&J Sales Leadership approved the budgets, timing, objectives and logistics of the program across the business divisions involved.
Interactive Driving Systems/J&J Worldwide Fleet Safety developed coaching materials for all the Managers whose direct reports were selected for the program. Two 40 minute online workshops were set up for each Manager to attend to learn about the program objectives, the technology, the coaching techniques and program management required.
Interactive Driving Systems/J&J Worldwide Fleet Safety arranged for the delivery of the self-install telematics units to drivers home offices following their consent and provided helpline and technical support to the drivers.
Worldwide Fleet Safety developed analytics to disseminate results across te highest levels of the organisation.
Worldwide Fleet Safety commissioned an annonymous Driver Attitude Survery to solicit results after the initial pilot phase before expansion of the program across all divisions.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The Johnson & Johnson VRM Coach Telematics Program case studies have been publicized internally across J&J worldwide at safety workshops in Hungary and the USA in 2015. Externally the case studies were presented at NETS and NAFA 2015. Events are planned in Mexico, Canada and Prague in 2016 to further disseminate the program results and structure. Other pharamceuitcal companies have also now engaged in launching the program across their fleets in 2016.
How did you evaluate/are you evaluating the success of your action? 
J&J has a very sophisticated analytics ability collecting data on incident, collisions and injury’s that enabled direct comparisons to be made between participant and non-participant business divisions.The telematics technology also allowed for metrics to be set up to look at aggressive events/100 miles/160kms driven. This enabled every drivers speeding, harsh braking etc. to be compared.Such indicators enabled the benefits and opportunities such a program created to be reviewed with 100% confidence.