MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
With “One way life” we accent on the most problematic level of the road safety-the human.The influence over the psychic and the behavior of every single person is complicated and long process. New thinking means a cultural shift and sharing of responsibility for overall road safety,requiring a high level of political, social and community commitment. For the mission we need to activate public support, to increase understanding and the level of road safety ambition and turn shared responsibility into real results.We have created this new campaign which we intend to turn into a tradition to attract in a more positive way the public for the major problem-the road safety.we want to mobilize public through the positive messages from the participants in the campaign with the whole story everyone has with its name.Only with the focused attention of the medias and participation of celebrities we can reach more accomplish-able public support for road safety measures.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Tuesday, 1 December, 2015
Name of action 

“One way life” is a charity calendar-campaign with an aim to unite the community in the battlle for surviving on the roads.Emblematic,successful,energic,ambitous people(including the world known Horhe Bukai)open their doors to the family,personal and professional road in life.One of the participantsnin the campaign are:Plamen Konstantinov-the coach of the bulagrian national volleyball team,doctor Mariana Simeonova—the director of the transplantation agency,Hristo Mutafchiev-headmaster of the bulgarian actor assosiation,Vladislav Stoyanov-goalkeeper of the bulgarian natinal football team and others.The aim of the campaign is not just a positive change in the statistic of the count of killed and injured in car accidents.Our aim is to form and affirm new,responsible presence and bahaviour on the road by every participant in it.
The famous  people in the campaign focus two other aims of the road safety-proactive public-private partnership and a high level of coorperate social responsibility.We are aimim to encourage investment in road safety.
„ One way life”  assist in forming community views with additional engagements.All of our actions are in unison with early prevention strategie, supported by National Road Safety Action Plan 2011-2020.
There are 5000 calendars “One way life”. By our calculation this says that over 15 000 people are involved in the road safety idea.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The participation of some of the most famous and popular Bulgarians with the presence of a world known author Horhe Bukai in the campaign have turned it into a interesting for the media product,which is happy to have strong media interest.In an addition to that,”One way life” was presented in the Bulgarian parliament,under the patronage of the headmaster of the parliament commission of the transport,m-r Grozdan Karadzhov,with the presence of the ombudsman of Bulgaria,m-s Maya Manolova and other politicians and public people.Parallel with that the art pieces of the campaign were showed in the gallery in the parliament and definitely influenced the effect of the event.
How did you evaluate/are you evaluating the success of your action? 
The basic aim of the campaign is already done-it has been registered quite a big interest .The perception of so famous and beloved from the citizens people like ambassadors of the mission for road safety,attention and responsibility on the road is more than effective. With a look the participation of famous actors and sportsmen,we successes in winning proselytes and a group of organisation and estates,connected with them.The volunteering for personal spreading and sale of calendars from voluntaries in the country also increases the effect “from door to door”.