The key word of creating and development of this project is “ empathy”. “Voice to the heaven” started with an aim to unite the community, to honor the victims of road accidents and to stay against the violence on the roads. The essence of the problem with its real names and human stories increase the sensibility to the problem. The cooperation of the most famous musicians in the country as ambassadors of the road safety mission insures high level of engagement and motivate the community. By that time with the income from the concerts we support the development of the road infrastructure and we create more safe terms of living.
The circle “road safety” is complicated but our hard work is adressed to one of the basic elements- the society. Public opinion represents a key stimulus to political for road safety. It will always be easier for a government to make road safety a priority if the public supports the effort.With “Voice to the heaven”we have created absolutely new road safety vision. We believe that expectations need to be set around the highest level of social behaviours and resources needs are not simply financial. We influence to the people apart of that some of them are the politicians thanks to whom are created and controled the norms for the movement on the roads.Pointing to the social cost of road crushes we create stable connections between the society,the medias,the government and the basic problem- the death and the high level of trauma on the roads. This project give greater weight to road safety and human values. Supported by the government and the municipality “Voice to the heaven”has became a charity tradition with a mission and gave a new image to the community of the road safety in Bulgaria.
“Voice to the heaven”is one of the biggest charity events in Bulgaria and the biggest one for road safety in our country.The total number of viewers of the concert from its beginning until today is more than 25 000 people.