Campaign activities were arranged during the dark winter time.
Variety of activities were arranged to keep children active and interested in their own road safety and to encourage pupils to use safety vest as natural part of every day dressing.
Diverse ways to encourage pupils and parents to use safety vests were:
-evening event where reflectors visibility was tested/demonstrated in bright lights.
-evening event where children decorated their own safety vests.
-evening event where children were dressed in reflected clothes.
-competition for pupils about using safety vests - every month the class with the highest number of vests used got a prize.
-parent´s association hold many mornings crackdowns near the school area and checked out how many pupils used safety vest or a reflector - users got prizes and nonusers got “fines”. In addition,
nonusers got their own safety vest as a gift.
-fathers got safety vest as gifts on Father´s day in November.
-pupils collected old reflectors from home and hanged them on trees in the school yard, then the reflectors were lightened for the Christmas celebration.
-parent´s association was active toward homes by sending infoletters regularly.
-parent´s association was active in Facebook and challenged other schools to start similar campaigns in their areas.