MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Worry and fear for the children´s road safety during our dark winter season. In the Vehmasmäki school area there are not much street lights or separate pavements for pedestrians or cyclers. Using safety vests and reflectors is an easy and cheap way to improve safety. Even when it’s not completely dark, they help to catch eg. drivers’ attention. Because Finland is situated as it is (North Europe), winters are snowy and dark from November until March. It is challenging to ensure the safety of pedestrians in traffic. We want to influence people´s attitudes and cooperation with each others in traffic.
What are your objectives? 
To improve the road safety by chancing attitudes.
To increase children´s and parent´s safety during school trips by using safety vest and reflectors.
To make safety vests and reflectors a natural part of every day dressing especially during dark hours but also other times during the day to catch drivers’ attention
List the actions you carried/are carrying out 
Date 
Thursday, 1 October, 2015 to Tuesday, 31 May, 2016
Name of action 

Campaign activities were arranged during the dark winter time.
Variety of activities were arranged to keep children active and interested in their own road safety and to encourage pupils to use safety vest as natural part of every day dressing.
Diverse ways to encourage pupils and parents to use safety vests were:
-evening event where reflectors visibility was tested/demonstrated in bright lights.
-evening event where children decorated their own safety vests.
-evening event where children were dressed in reflected clothes.
-competition for pupils about using safety vests - every month the class with the highest number of vests used got a prize.
-parent´s association hold many mornings crackdowns near the school area and checked out how many pupils used safety vest or a reflector - users got prizes and nonusers got “fines”. In addition, 
nonusers got their own safety vest as a gift.
-fathers got safety vest as gifts on Father´s day in November.
-pupils collected old reflectors from home and hanged them on trees in the school yard, then the reflectors were lightened for the Christmas celebration.
-parent´s association was active toward  homes by sending infoletters regularly.
-parent´s association was active in Facebook and challenged other schools to start similar campaigns in their areas.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
-events for pupils arranged by parent´s association-infos for pupils at school-local radiostation -local TV-local newspaper-internet (Facebook campaign)