MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
A.M.I ONLUS is born in 2003 to encourages the improvement of safety conditions for motorcyclists. With its team of professionals, practitioners, medical and legal experts, AMI analyzes the root-causes of accidents and propose solutionsThis initiative is the normal consequence to follow up this aim.Italy is a lovely place where ride a motorbike. Unfortunately, the wrong approach to road safety problems causes an almost stationary number of dead and injured people between the PTWs. The two main area that we analyse are: infrastructure and driving#RunForSafety by A.M.I ONLUS is a project, which aims to realize concrete actions to solve the problem of infrastructure and driving, linking the problem with who can solve it.The project use the symbol of not safety guardrails to restore attention on PTWs accidents and explain to what is a wrong projected infrastructure, in parallel we organize meetings with councils. On the other side we work to give safety driving trainings.
What are your objectives? 
Reach a critical number of people to support the initiative
Create a "brand" with enough appeal for the institution and for the normal people at the same time, as the symbol of the project.
Push all actors to the same direction: safety roads for all users
List the actions you carried/are carrying out 
Date 
Sunday, 1 March, 2015 to Friday, 31 March, 2017
Name of action 

Involve PTWs big groups to speak with local councils about local road safety issue and find solution and money.
During 2015 the principal figures involved in the project were a wellknown institutions like Clinica Mobile and the italian drivers of Moto3,Moto2 and Motogp.
It is possible to find all the advertisment realised here: #RunForSafety
#RunForSafety is in particular:
promotion of the "brand" for safety roads
organization of cheap and affordable training days (road and track) to explain the possible dangers on the road to young people 18- 35 years old especially.
Promotion of innovative safety device:
Motoirbag
Helmets innovative solutions. Saphibeat or through guidelines: how and helemt works.
ABS systems
Meeting with young bikers on the "field", speaking the same language and create discussions (bikers expo, tours etc)
Creation of an open petition to stimulate the discussion with the italian government and bikers Link to the Petition
Support local council to reach a fast execution of the guardrail law.
- Example of technical support
- Working with Council of Bolzano
– Example of technical support 2

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Websites/ news papers / blogs : a list of very important journalists has been created during this first year. These journalists are always available to publish material related to road safetysocial networks: we have created a strong network of groups and pages on facebook, instagram and twitter Facebook AMI#RunForSafetymailing list : through our mailing list is possible to reach formally many politician involved in road safety issueautopromotion: the people has the power to spread our project.
How did you evaluate/are you evaluating the success of your action? 
Number of local city that adopt a safe guardrailNumber of people involved through social media Number of people partecipating to our trainingsAn Example of the result of the project is the task reached by the council of Ferrara. Thanks to our support, they can now start an improvement of road safety using money from road users penalties Ferrara Motion