MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
According to the statistics on road accidents, there was a decrease of 9.2% of accidents, of 9.3% of wounded, of 5.4% of dead in Italy in 2012, in comparison to the previous year. Despite these important results of general decrease of accidents and victims, the percentage of deaths and injuries among drivers of bicycles is increasing: the dead have risen by 2.5%, the injured by 2.7%. It 'a matter on which we must reflect.
What are your objectives? 
The main objective is to reach the greatest number of people (adults and children) to bring attention to the issue of the move safely with the bicycle and to raise awareness of all risk factors with an action of information and prevention.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Thursday, 1 January, 2015 to Thursday, 31 December, 2015
Name of action 

It was fun-educational events for adults and children, organized in the square or other important places of the city choices, with setting up of stands for the distribution of information and the creation of bike paths that simulate the urban environment and situations critical real (with signs and markings, traffic lights, etc.) to be covered by the rules and adopting a correct and safe. In the course of events it was shown a video animation on the theme of bicycle safety, designed to ACI by JEToP, a Junior Enterprise that is a non-profit, run entirely by students.
The project has had as its goal the production of a video and the organization of 5 events in 5 Italian cities of medium-small size characterized by an intensive use of the bicycle in urban trips (home-work, home-school, free time). It has been fun-educational events for adults and children, arranged in square or other important places of the chosen city, with construction of stands for the distribution of information and the creation of cycle paths that simulate the urban environment and real critical situations (with marking signs, traffic lights, etc..) to go by the rules and adopting a correct and safe behavior. After the conclusion of the project, the event will be repeated throughout the ACI Federation (106 local Automobile Club) ensuring a significant spread throughout the national territory.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The events took an unexpected media coverage particularly in the web. We have released video on the initiative of our local offices. The strength of the project is that talk about it on the web without strong actions of our press office.
How did you evaluate/are you evaluating the success of your action? 
Education project has often results that are measured only in the long term, giving rise to an assessment very difficult.The indicators that we have considered were the number of people attending the events and media (press, web, social media) coverage.