What problem did you address/are you addressing?
Motorcyclists are 38 times more likely to be killed in a road accident than car users. REALRIDER® ensures the nearest ambulance service is alerted quickly and provides medical details and GPS location to find injured riders. Monitoring key sensors in Smartphones, REALRIDER® looks for changes that occur during a crash like rapid deceleration, tumbling motion followed by a period of no movement, after which an alert is triggered.
What are your objectives?
Realsafe Technologies has developed a unique crash detection system, called REALsafe® to detect if a crash has occurred and send last known location and medical details to the nearest Ambulance service.
Our first product REALRIDER® is an industry-first App incorporating REALsafe® aimed at motorcyclists.
Connecting a community passionate about motorcycling, REALRIDER® also features route recording technology, ability to plan, store and share routes and locations and the facility to store critical bike information in one place.
It is the first App in the UK to send crash detection notifications directly to 999.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
REALRIDER® has operated on a soft-launch basis while the product has been refined through testing, growing an organic following of 22K followers. Commercially a 3-year deal with BMW has been secured offering REALRIDER® annual subscriptions with all bike purchases. A UK distribution partnership has also been secured with TranAm, the UK’s largest supplier of motorcycle gear to retail REALsafe® subscription cards to their UK-wide motorcycle dealer network. Other commercial partnerships include Kymco who offer a one-year subscription to REALsafe® on purchase of their maxi scooters and Institute of Advanced Motorcyclists, who offer all REALRIDER® users a 10% discount on their ‘Skills for Life’ advanced course. A number of other commercial deals are in development with other global brands. Messaging positions REALRIDER® as a critical bit of biking kit. The motorcycle App that keeps riders safe and connected. For launch a coordinated sales & marketing creative campaign is being devised in an effort to grow user base. This will be disseminated through e-marketing, SMS push marketing, social media, blogger outreach, PR, events, videos, channel/partner marketing & POS.
How did you evaluate/are you evaluating the success of your action?
Due to the nature of the App and our partnership with the NHS and BT, we are obligated to carry out rigorous testing and evaluations on a regular basis. These include but are not limited to:- Regular crash testing and refinement of the product using the Nissan Test Track here in UK- Confidence and accuracy testing with the NHS- BT Systems Interface Testing- North East Ambulance Control Room and paramedic testing to ensure the process following a crash alert works. Following the test pilot we secured a 0.01% false activation rate.