MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
PsihoTrafiQ conducted the campaign “Sleepiness at driving is a real danger!". The campaign aims to inform and responsible attitude in road traffic awareness by drivers and risk reduction of traffic accidents under tiredness. During the three campaigns were divided over 20,000 promotional traffic participants in Bistrita, Constanta and Bucharest. The idea of the campaign started by the finding that fatigue is one of the main enemies of drivers, accounting for 30 percent of accidents in our country.
What are your objectives? 
The main issues in implementing the project were the mentality of the traffic participants and also the poor engaged in citizens empowerment.
List the actions you carried/are carrying out 
Date 
Sunday, 1 June, 2014 to Saturday, 31 October, 2015
Name of action 

The main activities developped in the campaign were: developing the visual identity and the promotional materials, training the volunteers for distributing the promotional materials in traffic, the press conference, disseminations of the promotional materials  in traffic and discussions with drivers. Also, it was developed the communication plan, the press releases, sending them to the local and national press, monitoring the online and traditional media and drafting the mass-media and social media reports.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
During the three campaigns were divided over 20,000 promotional traffic participants in Bistrita, Constanta and Bucharest. Relations with the media at Safety Association of Psychology and Road Safety PsihotrafIQ is coordinated Plus Communication , campaign with over 200 appearences and 400.000 views with the local and national press. – www.psihotrafiq.ro
How did you evaluate/are you evaluating the success of your action? 
Our specialists applied satisfaction questionnaires on the national campaign. Following a strong media coverage, more than 200 appearances in local and national media, the campaign results were viewed by over 400,000 people.