MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
One of the campaigns within the Foundation's Road Safety Programme aimed at raising awareness among young people between the ages of 18 and 30. Named "Te queda una vida" ("You only have one life"), it highlights the consequences of reckless driving so that those who want to enjoy a night out can do so aware of the potentially fatal consequences of behaving irresponsibly at the wheel. In partnership with a group of volunteers from the Guttmann Institute and from the ONCE Foundation (ILUNION) with spinal cord injuries resulting from a traffic accident and with the assistance of Red Cross volunteers, young people are warned about the dangers of driving under the influence of alcohol or drugs or of distractions while at the wheel.
What are your objectives? 
The "You only have one life" initiative was established to reduce the accident rate among 18 to 30-year-olds at weekends when they are enjoying a night out.
Raising awareness among young people between the ages of 18 and 30 of the importance of preventing spinal cord injuries and providing information on their causes and consequences and the necessary preventative measures.
Reflecting on the consequences of personal attitudes and behaviour in the prevention of traffic accidents.
Fostering civic-minded and responsible behavior among young drivers.
List the actions you carried/are carrying out 
Date 
Thursday, 1 January, 2009
Name of action 

Leaflets are handed out at the breathalyser checks conducted by the police.                                      
At the checkpoint a group of volunteers from the Guttmann  Institute with  spinal cord injuries and volunteers from the Spanish Red Cross highlight the dangers of driving under the influence of alcohol and drugs and of distractions whilst at the wheel.
Through its research the Abertis Foundation observed that that there is an accident risk among young people between the ages of 18 and 30 and it began contacting a wide range of partners including public administrations, companies and organisations with a view to determining the best way of reducing the accident rate in this age bracket.
A group of volunteers from the Guttmann Institute with spinal cord injuries explain the causes of a driving accident.
A group of volunteers from the Red Cross highlight the consequences of driving under the influence of alcohol or drugs and how they affect the field of vision.
The councils of Barcelona and Madrid region set up breathalyser checkpoints in the busiest night-life areas.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The initiative is publicised using the company's dissemination tools for its activities: the projects section of its annual report, social networks, website and local and national media. Leaflets are also distributed at breathalyser checkpoints.
How did you evaluate/are you evaluating the success of your action? 
Evaluation survey of participants.Evaluation survey of centre contact person.Number of appearances in media.