MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Nowadays, an integrated low-cost approach to road education does not exist, because training is focused to drivers; no education methods, involving at the same time all potential road users (pedestrians, drivers, motorcyclists…), exist.Besides, driver training has only 2 levels:• basic, by ordinary driving schools, inexpensive but often poor and ineffective;• high/professional, by safe driving schools; courses are not mandatory, because expensive and held in facilities such as racing circuits or in specialised centres.The implementation of the Road Education Laboratory initiates the widespread diffusion of a new ACTIVE and PASSIVE TRAINING system for road users, which faces these issues.
What are your objectives? 
The laboratory aims to develop and deploy a new road safety education model, based on the principles of awareness and responsibility of road users, via the use a new tool that enables the simulation of dangerous conditions in a realistic, emotionally eng
Hence, people will be in a position to understand errors and responsibilities of diverse road users involved in the laboratory, each from his/her distinct point of view.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Tuesday, 1 January, 2013
Name of action 

The key milestones that have led to the current stage of development are as follows:
field test of the technology and the teaching method, with the organization of public events (2009-2011);
design and construction of an experimental Road Education Laboratory (REL)  in Castelfranco Veneto (Italy) (2012);
official inauguration of the experimental permanet REL in Castelfranco Veneto (February 2013);
running of the REL with a study of the road users’ behaviour in the scenic design setting and consequent improvement of the teaching method (March-June 2013); in particular, a scientific data collection campaign was carried out via audio and video recordings and telemetry, and the data was then analysed in order to study the behaviour of drivers in the car under and emotional and technical stress and their interaction with VRUs in dangerous situations;
recognition of the high social and educational value in the field of road safety by institutions (Province of Treviso, Municipal Police of Castelfranco Veneto, AIFVS) (2013);
economic exploitation of the REL (July 2013).
new scenic design project for a final REL to include active dummies reproducing bicycles and motorcycles
study and development of an IT-platform for courses remote management (2014-2015)
launch of an Itinerant REL and improvement of the teaching method in Caorle’s event (2015)

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Creation of brand awareness via participation and organization of appealing public events in the field of road safety, installing the Itinerant REL to give the media operators present an example of an application of the developed technology similar to Permanent REL.Market penetration via:• marketing and promotion actions mainly aimed at raising the awareness of parents, who are always attentive to their children’s preparation and safety in terms of the road environment;• exploitation of social networks for marketing and promotion actions so that this type of training can become a status issue, underscoring the most emotional and socially relevant aspects.
How did you evaluate/are you evaluating the success of your action? 
Since Pro-driv.ed. s.r.l. is a business company, the main evaluation method is the successful approach to market.Other result indicators are getting rewards by institutions and stakeholders involved in the field of raod safety.