Europäische Charta für Straßenverkehrssicherheit
Bewährte Praktiken

Good practice submission

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Good practice submission

Welches Problem wollen Sie angehen? 
The issue of incorrectly fitted child car seats across the UK.
Was planen Sie zu tun? Beschreiben Sie Ihre Ziele: 
Raising awareness through our guides, website, social media and blog
Holding free car seat checking events across the UK giving free advice to parents, grandparents and guardians
Describe the characteristics of your target audience 
Parents, grandparents and guardians are our target audience and their main characteristic is that they want the best for their children however they are not aware of the major issue that incorrectly fitted child car seats pose. No parent will purposely fit their child incorrectly and in most cases the error is a quick fix. We just want to make our information/service as accessible as possible so that every child in UK is sitting safely.
Wie viele Menschen wollen Sie erreichen? 
Wie wollen Sie vorgehen? Führen Sie die Maßnahmen auf, die Sie durchführen möchten: 
Freitag, 1 Juli, 2011
Name of action 

Ongoing online campaign since 2001 via guides, website, social media and blog. Our online platforms include: website, Online Blog, Facebook pages, Smartphone application, Twitter page, Google + page.
 In 2014, we produced 250,000 Good Egg In-Car Safety Guides and distributed through all of the partners and at events. 30,000 guides were also produced in partnership with the National ITV Good Morning Britain television programme and distributed to all major car seat retailers across the UK.

Freitag, 1 Juli, 2011 bis Mittwoch, 12 November, 2014
Name of action 

Free car seat checking events across the UK in partnership with local authorities at a variety of venues, including supermarket car parks, children's play centres, council car parks, retailers, community events and fire stations.
Since 2010, over 12,000 car seats have been checked, and the 4 year average for incorrectly fitted, as of November 2014 is 57%. D
During the 2014 campaign our experts have checked 1,623 child seats across 125 events. During the event experts offer free checking service to families and assess on an appropriate restraint.

Wie werden Sie Ihre Ergebnisse verbreiten? 
We have a standardized car seat checking form that we have been using for 13 years which at the end of each year is submitted to TRL (Transport Research Laboratory). We have checked over 18,000 car seats and this number is increasing with every car seat checking event that we hold.
Wie gehen Sie vor, um den Erfolg Ihrer Maßnahme zu bewerten? 
We evaluate the success by increasing numbers of car seats checked and decreasing numbers of incorrectly fitted car seats.
Wer wird die Evaluierung vornehmen? 
Internal evaluation
Wann werden Sie die Evaluierung durchführen? 
After the intervention
Bitte führen Sie die Indikatoren auf, mit denen Sie den Erfolg messen wollen 
Total number of car seats checked
Total number of incorrectly fitted car seats
Website visits
Bitte beschreiben Sie die Evaluierungswerkzeuge, die Sie verwenden wollen, z. B. Umfragen, Interviews, Schwerpunktgruppen usw. 
Focus groups