What problem did you address/are you addressing?
Unsafe (road-)behaviour in urban areas (speeding, parking, schoolzones and more).
What are your objectives?
Gain traffic to road safety report system (www.meldpuntveiligverkeer.nl).
Citizens reporting unsafe road situations. (Target: 6.000 reports in 2016)
Citizens involvement for road safety measurements with regard to behaviour (Target: 1.000 groups)
Offer practical tools, standarized campaigns and volunteers to help influence road safety behaviour localy (10 standardized actions).
Encourage citizens to keep road safety on top of mind in neighbourhoods.
Reward road safety group by labeling them (Buurtlabel Veilig Verkeer). (Target: 110 groups labeled).
Describe the characteristics of your target audience
Express concerns, take up responsibilities for their own traffic behaviour, participate localy and act out of public support (as group).
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
I. Share and communicate results with authorities (national, regional and local) and policymakers to enable them to analyse and determine efficiency and impact.II. Groups publish results through local media, social media, website www.meldpuntveiligverkeer.nl and by word of mouth.III. Veilig Verkeer Nederland communicates results on (inter-)national conferences, symposia and journals
How did you evaluate/are you evaluating the success of your action?
Before the intervention (nulmeting: integrated survey)During the intervention (tussenmeting: integrated survey)After the intervention (eindevaluatie: integrated suurvey)And
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Road safety perception
Scope of impact
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)