Safe Highway social campaign

In the 3rd quarter of 2017 and throughout the year 2018 Compensa along with Centrum Bezpieczeństwa Ruchu Drogowego (Road Safety Centre member of ERSC) conducted 1st edition of the social campaign "Bezpieczna Autostrada" ("Safe Motorway"), the main purpose of which was to increase safety on motorways. The start of campaign was followed by few months of conceptual works of both partners – Compensa and Road Safety Center.
The main objective of the campaign was dissemination of knowledge among road users about safe travel on motorways and freeways as well as about first aid in case of accidents. The scope of campaign was nationwide, carried out on motorways and consisted of following elements:

1) Events
As part of the campaign, a cycle of events was held and conducted in Rest and Service Areas (RSAs), during which visitors (drivers together with their families) could check their knowledge of administrating first aid, practice it on various size of manikins, check their reflexes on dedicated equipment. Thank to special googles, They could also find out how your perception changes under influence of alcohol or drugs. Drivers received packages of materials, containing information about safety in the road traffic for adults and children. We taught them how to correctly drive on motorways and gave them emergency corridor stickers for cars as well as ICE cards (in case of emergency), helpful in notifying relatives in the event of an accident.
Results: 21 conducted events, first aid mini courses for 10,000 people.

2) Distribution of educational materials
The materials were also disseminated at the entrance gates of motorways during two long holiday weekends in January and November 2018.
Results: 365,000 distributed materials regarding Highway safety.

3) First aid trainings:
Practical trainings and e-learning courses concerning first aid were organised for employees of Compensa, key stations employees on motorways, as well as for motorway service employees. Additionally, the aforementioned stations were equipped with professional first aid kits.
Results: 39 full day trainings, Over 650 people across Poland were professionally trained.

4) Safe drivers community and website contest for drivers.
Within the campaign we also held two editions of the contest for drivers, in which they could win, among others, safe driving courses and e-learning courses concerning first aid. To take part in the contest they needed to join safe divers community by declaration of following 9 safety rules (eg. “I know safety corridor”, “I am attentive and focused while driving”)

Results: 500 members of safe drivers community, 250 submissions for contests, 125 awarded participants

5) Employments’ engagement

Beside trainings of Compensa, employees and selected business partners, all branches were branded with the information that employees of Compensa are able to provide first aid. All Compensa’s branches were also engaged in distribution of the educational materials. Additionally two internal events were conducted during which we introduced employees to idea and activities promoted via the Safe Highway campaign.
Results: Engagement of Compensa employees across Poland

6) Patrons and Partners
The campaign had a honour patronage of The National Traffic Safety. Media patronage was given by one of the most popular: radio station in Poland RMF FM and Internet Portal Onet.pl.
Results: Over 10,000,000 people reached through the media campaign